About the Healer Turned OBM
Welcome,
I'M really GLAD YOU'RE HERE!
There's a specific kind of tired that comes from being everyone's answer, the provider, the manager, the bookkeeper, the one who remembers what everyone else forgot. If that's the tired you're carrying right now, you already know why you're here.
Message from the FOunder & CEO
Hi I'm Rachel LOhiya!
Spending 12 years in healthcare the mission was always the same: put patients first, provide excellent care, do right by the people walking through the door. Sounds great right?
But I watched what it cost the people actually delivering that care. New hires would come in with real light in their eyes, and I'd watch it dim over months while directors in the room with me waved off every sign of burnout because operations came first. The people keeping the whole thing running were an afterthought right up until they handed in their resignation. Then suddenly keeping them became the mission.
That meant fighting for my team. Taking the criticism so they didn't have to carry it. Working alongside them so they knew I was actually there, not managing them from a distance.
That is when I understood I was an operational leader, and I started asking a different question.
What if hustle wasn't the answer. What if the fix wasn't more grind and more push, but something closer to balance, caring about the people running the operation, the clients being served, and the CEO who still has a phone buzzing with "sorry to bother you but..." messages during the one vacation they finally took.
Revenue is one piece of the business. Not the only piece. My clients need to pay their staff, keep the financial side of things running, and also pay themselves along the way. That last part is the one that usually gets skipped. More predictability means you actually get the family moments you started this business to have in the first place.
That's what I bring into this work now, partnering with practitioners who are tired of hustle culture and want something more holistic. You get to keep trusting your gut and your intuition, backed by the data, the systems, and the structure that gives it something solid to stand on.
Equal parts data nerd, tarot card reader, and someone whose business systems are more organized than my own kitchen sink.
get to know the heart
behind the work
I'm on a MISSION...
TO END BURNOUT AS A BUSINESS MODEL.
...to strip the hustle out of healing work and replace it with structure that actually holds. No more operations coming before the people who run them. No more waiting until someone's handed in their notice to finally notice they were drowning. Just practices built with the same care you already give your clients, extended to your team, and to you too.
Street Cred...
Accredited OBM
Dashboard Designer
MBA in business analytics
Certified Hypnotherapist
“
Heather C., Multi-Site Healthcare Organization
"Rachel stepped into a multi-site healthcare operation generating revenue in the millions, supporting 60+ employees across multiple locations, where workflows were inconsistent and leadership was deeply involved in daily problem-solving.
Over the course of her work, Rachel rebuilt core operational systems across teams, improving quality assurance and control while reducing inefficiencies. Inventory waste was reduced by 25%, workflows were standardized across locations, and accountability became clear at every level.
The impact was immediate and measurable. Leadership regained 10–15 hours per week previously spent troubleshooting, approvals, and follow-ups. Teams operated more independently, errors decreased, and performance became consistent without constant oversight.
What stood out most was how practical the systems were. Rachel built structure people actually used, even in a high-pressure environment. The operation became easier to lead, more predictable, and far less dependent on any single person to keep it running."
let's be real
We Are More Than Our Business
Whatever we build together has to hold up two ways. It has to make sense on a spreadsheet, and it has to account for how burnout actually happens in a practice like yours. Most people can offer you one of those. I'm not interested in giving you just one.
You're not just your practice either. Somewhere under the provider, the manager, the bookkeeper, there's a whole person who existed before any of this and still does. Here's mine, since fair's fair.
Married to my soul partner in a Hindu wedding in his hometown of Bhopal, India, where half of 2025 got spent living there. Heart and home are international now, not just one address anymore.
A chubby cat named Trace runs quality control on every work day, his entire vocabulary is food, sleep, and snuggles, and he makes sure there's no slacking happening. ADHD is the secret sauce, honestly. Put a client's tangled mess in front of this brain and hyperfocus takes over until the whole thing makes sense, hours disappear and lunch goes forgotten entirely. The tradeoff shows up at home instead: the same three dishes have been sitting in the sink since Tuesday, and the washer ran the same load twice because nobody moved it to the dryer. (Shhh.... Don't tell the hubby, lol)
Not everything has to serve the practice. That's true for both of us.
A few more things about me:
Travel: an avid traveler at heart, with stops that include the Taj Mahal, Mumbai's India Gate, Burj Khalifa, Dubai Frame, over 30 US National Parks and Monuments, and 27 states and counting
Reading: business development, neuroscience, quantum hypnosis, quantum physics, usually all at once
Listening to: spiritual podcasts and business podcasts, not much in between
Coffee order: caramel, cold brew or five shots of espresso, no middle ground there either
The dream: living in a sprinter van, despite currently being unable to survive full time in a studio apartment
don't stay confused
Frequently Asked Questions
What exactly is an OBM?
An Online Business Manager runs the operational side of your business, the systems, the team, the projects, so none of it depends on you holding it together by memory. Less task list, more the person making sure the whole thing actually runs.
How is that different from a VA or an office manager?
A VA executes tasks you hand them. An office manager runs your front desk and daily schedule. An OBM works one level up from both, deciding what needs to happen, building the systems that make it happen, and making sure it keeps happening without you. Most growing practices eventually need all three, they're just not the same job.
How does the energy work, the Reiki and hypnotherapy training, actually fit into business strategy?
It shows up as fifteen minutes of grounding before we get into your numbers, not instead of them. You think more clearly about your business when your body isn't still holding your last client session. Everything after that is still real data, real systems, and a written plan.
I don't have any real systems in place yet. Is it too early to work with you?
Not at all. Most practices I work with already have something cobbled together, it's just fragile. If you're starting closer to zero, that makes the Breakthrough Strategy Session more useful, not less, since we're building the foundation from scratch instead of untangling something that's already tangled.
What if I'm not ready for a full engagement yet?
Start with the Breakthrough Strategy Session. One 90 minute session, no commitment to anything bigger, built for figuring out where you actually stand before deciding what's next.
